Mag-coke smile tayo !!!

Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13. Also returning is the “Just for the taste of it" tagline, which last appeared in 1995.

This year, Klum is more than the ambassador for Diet Coke’s role in support of the National Heart, Lung and Blood Institute’s (NHLBI) “Heart Truth” health program, including its signature “Red Dress collection” fashion show. She has also designed a special red dress charm for the promotion, and Diet coke is running a sweepstakes to give away 10 limited-edition copies of the jewelry, valued at $3,000 each.

The charm depicts a red dress made of rubies and diamonds and is shaped like an hourglass, to emphasize that women need to get educated quickly about their risks from heart disease. Klum will also wear the Diet Coke Red Dress charm on the red carpet at the Academy Awards on Feb. 22.

Contestants can enter a drawing to win one of the charms at the Diet Coke Web site where they can also find out more about heart disease as an issue in Women’s health. A Random drawing for the 10 prizes will take place around May 4.

Diet Coke will also drive awareness of the “Heart Truth” program by placing the Red Dress logo on more than 6 billion packages of Diet Coke and with in-store campaigns involving Target, Publix, Kroger, SuperValu, Safeway and CVS, among other retailers.

National print ads featuring Klum and Diet Coke will appear in six magazines including “People,” while a television commercial highlighting the “Heart Truth” sponsorship will air during popular shows such as “American idol.”

Promo Magazine

Suyen Corp sure is getting a head start on 2009's launches. tonight they announced the first big partnership of the year: bench and coke. to promote its "drink coke, wear a smile" campaign, coke collaborated with bench to produce T-shirts with very house-of-holland-esque T-shirts. the launch was held at the third floor of the new dimension store in Bonifacio high street—a cavernous, high-ceilinged empty space that looks very warehouse-clubby.

There are three designs with "positive," "optimistic," and smile-inducing statements (we like the one that says "cool ka lang coke ka lang" as worn by the three coke smile ambassadors—shaina magdayao, kim chiu, and enchong dee, here with ben chan—doing the "coke smile" hand gesture:



The shirts are not available for sale, though.

here's how to get yours:

Just follow the easy steps:
Step 1: Buy any Sakto, 8 oz., 12 oz., 500 ml, 1 Liter, 1.5 Liter, or 2 Liter bottle of participating Coca-Cola packs, which include Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Sprite, and Royal Tru-Orange.

Step 2: Look under the crown or cap to see if you’ve won an instant prize such as a free Coke Smile Statement Shirt (available in red, white, and purple) or a free Coke 8 oz. you can share with a friend! And

Step 3: claim your prizes! Coke Smile Shirts can be redeemed at Bench stores, public markets, or Coke Sales Offices, while the Coke 8 oz. drink can be redeemed at public markets and sari-sari stores.

For more info:
call 813-2653 or text coke help to 2653. the promo begins jan 25 and ends mar 31, 2009. this is a limited-edition collector's item so collect those crowns now!

People in resource-poor areas have been using Coca-Cola as a form of contraception, a report revealed.

Although using this fizzy drink as a kind of birth control peaked in the 1950s and 60s before alternative methods were available, a report in the British Medical Journal claims the sugary substance is still used by couples today.

The acidity in Coca-Cola was rumoured to kill sperm, with the classic coke bottle considered a convenient 'shake and shoot' applicator, US Professor Deborah Anderson said.

An old study testing this myth, recently received the 2008 IgNobel prize in chemistry.

It tested the effect of Coca-Cola on human sperm and found they were immobilised within a minute, with limited effect as a spermicide.

Sperm were found to outrace a postcoital application of Coca-Cola, which was also found to damage human vaginal tissue.

This would, in fact, increase a woman's vulnerability to sexually transmitted infections, the study said.

IgNobel prizes are parodies of Nobel Prizes, awarded for real achievements in several fields of research.

Also awarded in 2008, were Marie-Christine Cadiergues, Christel Joubert and Michel Franc, who discovered fleas that live on dogs jump higher than those on cats.

News brought to you by Global Health TV, covering the issues of health in the developing world.

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