Coke and Bench Event 2009

Suyen Corp sure is getting a head start on 2009's launches. tonight they announced the first big partnership of the year: bench and coke. to promote its "drink coke, wear a smile" campaign, coke collaborated with bench to produce T-shirts with very house-of-holland-esque T-shirts. the launch was held at the third floor of the new dimension store in Bonifacio high street—a cavernous, high-ceilinged empty space that looks very warehouse-clubby.

There are three designs with "positive," "optimistic," and smile-inducing statements (we like the one that says "cool ka lang coke ka lang" as worn by the three coke smile ambassadors—shaina magdayao, kim chiu, and enchong dee, here with ben chan—doing the "coke smile" hand gesture:



The shirts are not available for sale, though.

here's how to get yours:

Just follow the easy steps:
Step 1: Buy any Sakto, 8 oz., 12 oz., 500 ml, 1 Liter, 1.5 Liter, or 2 Liter bottle of participating Coca-Cola packs, which include Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Sprite, and Royal Tru-Orange.

Step 2: Look under the crown or cap to see if you’ve won an instant prize such as a free Coke Smile Statement Shirt (available in red, white, and purple) or a free Coke 8 oz. you can share with a friend! And

Step 3: claim your prizes! Coke Smile Shirts can be redeemed at Bench stores, public markets, or Coke Sales Offices, while the Coke 8 oz. drink can be redeemed at public markets and sari-sari stores.

For more info:
call 813-2653 or text coke help to 2653. the promo begins jan 25 and ends mar 31, 2009. this is a limited-edition collector's item so collect those crowns now!